PhonePe, an Indian company, has launched its own app store called the “Indus Appstore” to compete with Google. This app store aims to attract Android users in India who currently use the Google Play Store. Here are some key details:
No Fees for In-App Purchases: Unlike the Google Play Store and Apple’s App Store, the Indus Appstore won’t charge any fees for in-app purchases. This is a significant benefit for developers.
Free App Listing for the First Year: Developers can list their apps on the Indus Appstore for free during the first year. After that, they will need to pay a nominal fee, although the exact details are not provided.
Multi-Language Support: Developers can list their apps in 12 Indian languages in addition to English. This makes it more accessible to a diverse Indian audience.
Indian Support Team: The Indus Appstore offers an India-based support team to help developers with their queries promptly.
Real-Time Analytics and Monitoring: Developers will have access to real-time analytics and AI-powered monitoring to track important app performance metrics.
Launch Pad for New Apps: PhonePe has a feature called the “Launch Pad” to improve the discoverability of new apps.
Timely App Updates: Users can expect timely and faster app updates.
Akash Dongre, CPO, and Co-Founder of Indus Appstore, commented on the launch, saying, “India is poised to have over 1 billion smartphone users by 2026 offering us a massive opportunity to build a new-age, localized Android app store. Despite being such a large consumer market, app developers have always been forced to work with only one app store – Google Play Store – for distributing their apps. Indus Appstore hopes to provide app developers with a credible alternative to the Google Play Store – one that is more localized and offers better app discovery and consumer engagement.”
Developers can register and list their apps on the Indus Appstore through developer.indusappstore.com.